Your product

• Define your product
• Why do people want to buy your product?

Cost

• How much will it cost you?
• How much will consumers pay?

Who is going to buy your product?

• Demographics of target market (Age/gender/income level/cultural background)
• Business segments
• Specific interests
• How much are your customers willing to pay?

What is your competition?

• Competitors strengths/weaknesses relative to you
• Where are people currently getting the product you're going to sell?
• Online
• Neighboring towns
• Competitor's price range
• Quality differences between your product and your competitor's products
• What prevents other competitors form taking over your market share?

Other Concerns

• Government regulations
• Business location